|Research name||Research on the awareness towards the consumption of food and fashion by pre-seniors/seniors in Japan|
|Target criteria||A focus on 55～79 years old male/female respondents, and respondents between 30~49 years old for comparison.
※In this research, respondents of ages 55～64 years are considered as pre-seniors, and ages 65 ～79 years are defined as seniors.
|Subjects||・Fashion（frequency of purchase, preferences, expenditure）
・What they do in for looks when it comes to food （what they spend on for looks, the amount of money spent, interest in the keywords in food sector）
|Research period||October 28, 2019 (Mon) ～ October 29, 2019 (Tue)|
|Research method||Online survey|
|Research institution||ASMARQ Co., Ltd. (Former: Marsh)|
The frequency of purchasing fashion items
Awareness/interest towards food-related keywords
Citing the research results
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