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Survey on the Gaming habits of Children in Japan

date:2020.05.20

  • Home appliances / Digital equipment

Survey on the Gaming habits of Children in Japan

According to preschool children, games = apps

The game environment surrounding children has changed significantly compared to the past, including the mobile game machines and smartphone game applications. And since programming is becoming a mandatory part of the child’s education from 2020, there are many games and toys to learn while playing. With this background, we conducted a survey targeting parents with children between the ages of 3~12 who play games to assess their attitudes and ideas regarding games and children.

< TOPICS >

  • According to preschool children, games = apps
  • Puzzle games are popular amongst children of all ages
  • Fathers view games as a tool to communicate with their children rather than for educational purposes, but for mothers, games are just for fun and have a negative connotation
  • Parents feel that the influence of games on their children’s development and education become more negative the older the children get
  • Parents expect their child to get more imagination when playing educational games
  • Parents fear that games will have a bad psychological effect and hinder their children’s communication skills

Survey outline

Research name Survey on the Gaming habits of Children in Japan
Target criteria 【Gender】 Male/Female
【Age】20s~50s
【Area】 Japan Nationwide
【Other】 Respondents who live with their child(ren) aged 3~12 and play games together
Subjects Things children like(MA)
Genres of games children play (MA)
How to play games with children (SA)
The influence of games on child development and education①・② (SA/FA)
Children’s attitude towards learning while playing games(MTSA)
Expectations of educational games (MTSA)
Situations where they felt it was good/bad to give their child a game to play (FA)
Sample size 450ss (quota according to the age of the children)
Research period October 10 ~ October 15, 2019
Research method Online Survey
Research institution ASMARQ Co., Ltd. (Former: Marsh)

Things children like

Q.Please let us know which statements apply to your child. Please select all that apply.

Many preschool children use smartphones

80% of preschool children enjoy playing games on a smartphone.
We assume that the thought of games = smartphone applications is being generalized, because many preschool children start using a smartphone from a young age.

How to play games with children

Q.Do you sometimes play games with your child? Please select one.

Fathers see games as a tool to communicate with their children

Fathers play video games with their children more often than mothers, and from this we can assume that fathers use games as a tool to communicate with their children. However, from elementary and high-school age onwards, we see a downwards trend of this, and children start to play games by themselves more and more.

Citing the research results

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