市場調査・マーケティングリサーチ会社のアスマーク

ASMARQ's panelists

Currently, ASMARQ has approximately 900,000 panelists nationwide.
We have been establishing a large-scale in-house panel for the domestic industry. Furthermore, including our partner panels, we have access to approximately 16,000,000 panelists, and have a vast experience in the field of recruitment.

ASMARQ's survey panel

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ASMARQ‘s panel started as a local online community in 1998. The survey panel started from regional development projects when the panelists thought they wanted to give their opinions for a living. From there on, the number of panelists has grown and we now have about 900,000 panelists. Our panel is of high quality and the panelists show a high contribution in the surveys. One of the characteristics of our panelists is that the cooperation rate is high, since we initially started doing offline qualitative surveys. Currently, we are regularly recruiting respondents for more than 500 different various genres and media throughout Japan.

Our panel consists of respondents of different genders and age-groups and is well-balanced. We especially have a large number of panelists between the ages 30 and 49.

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ASMARQ has a large share in the Internet research industry in the recruitment of panelists for qualitative surveys. Since this is a type of survey where the respondents actually have to come to the venue in person, “assuring the quality of the respondents” is a key issue. In order to improve the quality of the answers of our respondents, we conduct detailed examinations of the respondents every day from a strict viewpoint under the supervision of a specialist with knowledge in both quantitative and qualitative research. In general, we improve the interface of the survey, double-check the criteria and answers of the respondents on the phone, limit sending to surveys to unreliable respondents, all in order to filter out respondents who have not been answering honestly or have been answering inconsistently. To prevent them from participating in the survey again, we are continuously doing our best to recruit respondents that are fresh and provide accurate answers by linking them with the data of past surveys.

Characteristics of ASMARQ's panelists

Ⅰ.High-quality panelists thanks to our perfect management system

ASMARQ has more than 16,000,000 ample panelists in cooperation with more than 20 domestic firms.
We own the largest share in the industry for recruiting respondents in Japan. Taking advantage of this, we also offer our panel to other research companies when they don’t have enough respondents. By being able to communicate seamlessly with research panels of other companies, it is possible to flexibly respond to requests by increasing or decreasing the number of survey deliveries even on the day of the launch. Based on our knowledge, we will propose the use of a partner panel that matches the research theme and criteria.

ASMARQ's quality of control process

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Step1.Consideration for the content of a survey

Through the perspective of an experienced researcher, the questionnaire content is created considering the workload and feelings of the respondents. For example, taking into consideration the length of the interview or the usability of the survey (answering through smartphone) etc. In order to avoid any misunderstandings by the respondents, or to create concise output, we propose the optimal number of questions and format of the survey.

Step2.Taking care of fraudulent respondents

We check the data carefully for any contradictory or inappropriate answers using our specialized macro, and through the eyes of our experienced staff.
In addition, for qualitative surveys, we thoroughly confirm the respondents through the phone to make sure that they are suitable for the research.

step3.Creating databases of survey participation history

To ensure that certain respondents do not participate in an excessive number of surveys, we keep track of their participation history and maintain the quality of respondents. Therefore, for qualitative surveys, we can automatically avoid overlap of the respondents or recruiting respondents with a bad attitude.

Ⅱ.Specialized panels for specific themes

We have selected research themes that are frequently requested by our clients and have created a database of the actual criteria per theme. For our B-to-B panel, we collect data in advance from the registered respondents such as the number of vehicles owned, the type of residence, in addition to the industry, job, and position of these respondents. This enables us to estimate the feasibility in advance, arrange the details of the survey, and make the best proposals.

[Basic Screener description] Gender / Age / Prefecture / marriage state / Occupation
[Special panelists description] Industry / Job Type / Job Title / Individual Annual Income / Household Annual Income / Driver's License Ownership / Number of Private Vehicles Owned / Type of Residence / Smoking Habits