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Marketing Research Columns

Discover the latest marketing insights and
trends in Japan with us.

This content provides a comprehensive compilation of columns on Japanese market insights, covering essential knowledge of marketing research, analysis of consumer behavior, and detailed glossary explanations.

Recommended for...

  • Those who want to broaden their knowledge of Japanese consumer trends
  • Those who want to expand their products in the Japanese market
  • Those who want to understand the Japanese domestic consumption values from the basics

4月 12, 2024

Foundations and Evolution of Customer Journey: Understanding the Customer’s Path

 Customer Journey refers to the sequence of experiences and emotions a custom...

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2月 26, 2024

The Strength of ASMARQ’s Global Team: A Commitment to Research Quality

At ASMARQ, we have a dedicated team specializing in global projects that can ...

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2月 26, 2024

Brand Evaluation Deep Dive: From Fundamental Concepts to Practical Applications

A brand is something that expresses impressions, emotions, values, and more i...

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1月 23, 2024

“Marketing Research from A to Z: Learning through Practical Techniques and Examples”

Marketing research is the activity of investigating and analyzing customer ne...

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Marketing Research Terms

12月 13, 2023

Package Research & Package Testing: How to Evaluate and Choose the Right Design?

What is Package Testing?Package Testing is a method of conducting market rese...

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Marketing Research Terms

8月 25, 2023

What is a Brand Concept? How do you Create one and What are the Key Points?

Brand concepts are essential for branding, but do you have questions or conce...

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Marketing Research Terms

8月 18, 2023

Why Is Setting a Persona Required in Marketing in Japan? Effective Creation and the Benefits

A persona represents an ideal customer model or a fictional character based o...

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Marketing Research Terms

8月 10, 2023

Designing Market Research Surveys｜Process and Tips

Some people in charge of market research may not know where to start with sur...

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Marketing Research Terms

7月 07, 2023

What is qualitative research?

What is qualitative research? Qualitative research is a type of research tha...

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Marketing Research Terms

7月 04, 2023

What is Market Research?

What is Market Research? Market research refers to any research conducted by...

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