Online seminar video

Over 10,000 people attended in Japan.

Get access to a variety of marketing research skills and trends by watching our free past seminars, now available with English subtitles. Perfect for domestic purposes, this content is a great resource to improve your knowledge of marketing research.

Recommended for...

Those who want to study marketing research from scratch
Those who want to design their own survey
Those who want to explore research trends in Japan

Interview, Viewer Considerations — Qualitative Episode: Returning to the “Premises of Analysis”

Recommended for people like this

You feel that information gathered from interviews is too complex to be organized.
You are unsure how to formulate hypotheses or determine analysis methods.
You struggle to express your opinions during briefings.

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“Top 5 Advantages” of Online Qualitative Research – Explaining Concrete Examples and Tips Based on 2,500 Cases.

Recommended for people like this

Those who want to efficiently conduct qualitative research around COVID by utilizing online tools.
Those who have experienced trouble with conducting online surveys.
Those who want to conduct their online surveys in-house.

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The impact of different questioning styles on the NPS: Changes in Responses? – Publication and explanation of the experimental survey

Recommended for people like this

Those wishing to determine whether NPS or NRS is the better metric for their organisation.
Those who want to obtain data that is relevant to their organisation's challenges in an appropriate way.
Those who want to understand the survey characteristics that fit their organisation's category and apply themto their survey practices.
Those who are interested in survey results that are tailored to their organisation`s category.

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