Beyond the Silence: Navigating the Cultural Quirks of Qualitative Research in Japan

Recommended for people like this

• Those who feel a "gap" or lack of depth in their Japanese research findings.
• Those seeking a deeper understanding of unique Japanese consumer insights and psychology.
• Those looking for practical, high-impact research design know-how tailored to the Japanese market.

When conducting multi-country research, have you ever felt that Japanese respondents appear more reserved than those in other markets, or that they provide less feedback than expected?
 
In this seminar, we welcome Mr. Fumito Furuzawa, a Japanese-English bilingual qualitative researcher with 10 years of experience, who will explain both the challenges and solutions for conducting research in Japan from cultural and research design perspectives.
 
Japanese consumers do not necessarily lack opinions. However, in order for them to openly share their true feelings (honne), research design must take into account Japan's unique communication etiquette and psychological barriers. We will provide practical know-how that can be used from tomorrow, incorporating specific failures and success stories from the field.
 

Programme

• The cultural background behind why Japanese consumers may conceal their italic.


• Research design in Japan: Three critical pitfalls to avoid.


• Practical recommendations for successful outcomes.

Speakers

Mr. Fumito Furuzawa

Japanese-English Bilingual Qualitative Researcher with 10 years of experience, including 5 years as a freelancer. He specialises in usability research and moderates studies in both Japanese and English.
He has also worked with Asmarq for the past five years on research challenges unique to the Japanese market.