市場調査・マーケティングリサーチ会社のアスマーク

Privacy Policy

PRIVACY POLICY

ASMARQ Co., Ltd. contributes to society by surveying and collecting (acquiring) consumer awareness and actual conditions related to products and services through marketing research, processing that information statistically, and providing it to corporations and organizations.
We collect (acquire) information, including the personal information of numerous consumers on a daily basis. We believe it is our responsibility as a business which uses such information to collect (acquire) and use such information properly, and to manage it safely.
In order to clarify our position, we have established this Privacy Policy, and declare its practice inside and outside the company.

<For people residing in Japan>

1. Collection (acquisition), use and provision of personal information

  1. We collect (acquire) personal information with a clear purpose of use, and by proper and fair means.
  2. We use personal information within the scope of the purpose of use agreed upon by the person providing the information. We do not use the information for purposes which exceed the specified necessary scope, and have measures in place to prevent its use outside the intended purpose. In the case when information is used for purposes which exceed the specified necessary scope, we obtain the prior agreement of the person providing the information.
  3. As a rule, we do not provide information to third parties, however in cases when we do, we obtain the prior agreement of the person providing the information.
  4. Personal information is used within the necessary scope to achieve the purpose of use and is managed in its accurate and latest form.

2. Observance of laws related to personal information protection and other standards

  1. When handling personal information, we observe laws and guidelines stipulated by the country, the Marketing Research Code of Conduct and Marketing Research Industry Personal Information Guidelines established by the Japan Marketing Research Association, of which we are a member, and others.

3. Safe management of personal information

  1. In order to prevent personal information leakage, destruction or damage, for its correct management, we have in place safe management measures at the organizational, personal, physical and technical levels.

4. Response to complaints and consultation

  1. We respond rapidly to inquiries and complaints about our handling of personal information. We respond without delay to demands by the person in question or a proxy regarding the information subject to disclosure for usage purpose notifications, disclosure, corrections (correction, addition or deletion of contents), and suspension of use (suspension of use, erasure or suspension of provision to third parties).

5. Continual improvement of the personal information protection management system

  1. In order to actualize the Privacy Policy, we have formulated, and operate, a personal information protection management system, which includes regulations. In order to enhance its effectiveness, we conduct regular education of all employees, and audit the operation situation, and continually review and improve our personal information management system.
    All of our employees have sufficient understanding of the Privacy Policy aims and the procedures for handling personal information. We pay meticulous attention to our daily duties and promise to strive to protect personal information

October 31, 2005 Enactment
January 7, 2008 Revision
November 29, 2017 Revision
November 12, 2018 Revision

Masakazu Machida
CEO
ASMARQ Co., Ltd.

<For details regarding the handling of personal information, please see below>

Purpose of use of personal information

Marketing research

  1. 1.Our main duty is the implementation of marketing research, opinion polls, and social research. Our purpose is to survey and collect (acquire) consumer awareness and actual conditions related to products and services, process that information statistically, and provide it to corporations and organizations. As a rule, the collected (acquired) personal information is gathered as statistical data and is not used in a way in which an individual can be identified.
  2. 2.In order to identify people who cooperate with our marketing research (survey respondents), there are cases when we collect (acquire) names, addresses and other information. The methods of collection are from a variety of proper and legal information sources, including survey respondents registering as such on websites we operate, questionnaire answer pages and answering at interview sites, and information provision by marketing research outsourcers (clients).
  3. 3.We use the personal information of survey respondents obtained for the purpose of marketing research or acquired in the process of marketing research for the following purposes. In the case where the handling of personal information exceeds the scope of the purpose of use, we will inform the respondent in advance by posting the terms on a website we operate, explicitly stating it in writing, or by contacting the respondent by email or telephone, to obtain agreement.
    • a) Survey respondent sampling, survey requests, sending of questionnaires, confirmation and analysis of survey results, provision of information to clients and other matters required to conduct marketing research.
    • b) Confirmation and reception of participants at survey sites and in discussions.
    • c) Visitation and implementation of interview or visitation surveys by investigators.
    • d) Award or exchange of points, payment of rewards, sending gifts or survey sample products to respondents.
    • e) Response to inquiries by survey respondents, support, and contact to confirm registered information details.
    • f) Display and other procedures related to identity verification and registered information on survey respondents’ membership pages.
    • g) Implementation of campaigns and competitions related to marketing research operation, and the sending of e-mail newsletters.
    • h) For reasons outlined in points 3 and 4 below in “Provision of personal information to third parties” – 3. Provision of web monitor name lists to cooperating survey companies for name identification, 4. Provision of recruitment-related information for clients who are offline survey organizers.
    • i) Other incidental or related matters to the above.
  4. 4.We conduct marketing research that does not identify the cooperating people (survey respondents). There are cases in which we collect (acquire) the names, addresses and other personal information of the respondents, however, in those cases, we inform the respondents verbally or in writing of the purpose of use.

Commercial activity business deals

In cases when we receive inquiries about our services from clients, including customers and related companies, and in cases when they participate in seminars or campaigns organized or sponsored by us, the personal client information acquired by us through the exchange of business cards, etc. will be used for the following established purposes:

  1. 1.Negotiations, contact, consultation, consideration, orders, settlement and response related to business deals
  2. 2.Transfer of services, etc. based on business deals
  3. 3.Information provision, collection and communication related to our company’s services, etc.

Recruitment activity

The personal information of job applicants or job seekers who apply or inquire will be used for the following established purposes. In the case that a job applicant joins our company, the applicant’s personal information will continue to be used for employment management.

  1. 1.Provision of employment information to job seekers
  2. 2.Notification and contact regarding examination of application and decision
  3. 3.Checking applicants’ history

In addition to the purposes of use listed above, there may be cases in which individual purposes of use are established through service/questionnaires, etc.

Personal information subject to disclosure

JIS Q 15001 defines “personal information subject to disclosure” as the following: “Accumulation of information which is systematically constructed so it can be searched for using a computer, or personal information which is accumulated information systematically constructed so that specific information can be searched for easily by adding a list of contents and marks and organizing and classifying it according to specific rules, and personal information that a company has the authority to respond to requests from individuals or a proxy for the disclosure, correction of content, addition or deletion, suspension of use, erasure or suspension of provision to third parties.”

The items and purpose of use of personal information subject to disclosure handled by our company are as follows:

1.Personal information subject to disclosure items

  1. a) Information of survey respondents
    nformation which respondents register themselves on a website operated by us, including name, address, age, date of birth, and email address, and other information acquired by us in the marketing research process.
  2. b) Client information
    Information provided to us by clients, including name, telephone number (including cell phone and fax), email address, company name, organization name, department name, position, location of work, and other information related to contact details.
  3. c) Job seeker information
    Information which job seekers provide to our company through their resumes or websites operated by us, including name, telephone number (including cell phone and fax), address, age, date of birth, and email address.

2.Purpose of use of personal information subject to disclosure

  1. Our company will use personal information subject to disclosure within the scope of the purpose of use established in “Purpose of use of personal information” in this Privacy Policy.

Requests for disclosure, etc. of personal information subject to disclosure

We will respond without delay to requests regarding personal information for disclosure from the individual or a proxy for the notification of purpose of use, disclosure, correction (correction of content, addition or deletion), suspension of use (suspension of use, erasure or suspension of provision to a third party).

1.Items subject to requests for disclosure

  1. Items listed under “Personal information subject to disclosure”

2.Contact for requests for disclosure

  1. To request disclosure, please send us an inquiry by postal mail or electronic mail. In case of postal mail please write “Request for disclosure” in red on the envelope and in case of electronic mail, please write “Request for disclosure” in the title of the e-mail. In case of any inquiries, please attach any of the following forms of identification.

    Contact:
    Masakazu Naito
    Personal Information Manager
    ASMARQ Co., Ltd.
    4F Shibuya Property Tower, 1-32-12 Higashi, Shibuya-ku, Tokyo 150-0011
    info@asmarq.co.jp

    Forms of identification:
    (ⅰ) Driver's license
    (ⅱ) Passport copy
    (ⅲ) Health insurance copy
    (ⅳ) Pension book copy
    (ⅴ) Resident's card

3.Handling fee for requests for disclosure, etc.

  1. There is no fee to be paid.

4.Response method for requests for disclosure, etc.

  1. We will respond in writing to the address written on the envelope sent by the requester, or in a reply to the e-mail received from the requester.

5.Purpose of use of personal information collected (acquired) in relation to requests for disclosure, etc.

  1. Personal information collected (acquired) through requests for disclosure will only be handled within the necessary scope to respond to the request for disclosure, etc. Documents submitted will be kept for two years from the response to the request and then will be destroyed.

6.Cases in which we cannot respond to requests for disclosure, etc.

  1. Please note that we cannot respond to requests for disclosure, etc. if any of the following items from a to j apply. We will notify you to that effect with the reason.
    • a) In cases when we cannot confirm the identity of the individual such as when the address on the form, the identification document and the address registered with us do not match.

    • b) When we cannot confirm the power of attorney by a proxy.

    • c) When the prescribed form is incomplete.

    • d) When the request is made for information which is not personal information subject to disclosure.

    • e) When there is the risk of harm to the life, body or assets of the individual or to a third party.

    • f) When there is the risk it could encourage or lead to illegal or unjust acts.

    • h) When there is the risk of hindrance to crime prevention, suppression or investigation, or to public safety and the maintenance of order.

    • i) When there is the risk of considerable hindrance to the proper implementation of the duties of our company.

    • j) When it will violate other laws.

Provision of personal information to third parties

1.We will manage the personal information we collect (acquire) properly, and will not provide it to a third party without the prior agreement of the individual. However, the following exceptions apply:

  1. a) In cases based on law.
  2. b) In cases when it is necessary to protect the life, body or assets of the individual and it is difficult to obtain the agreement of the individual.
  3. c) When there is the particular need to improve public health or to promote the sound growth of children and it is difficult to obtain the agreement of the individual.
  4. d) When it is necessary for national institutions or local public bodies or those entrusted to perform duties to cooperate in carrying out matters which are stipulated by law, and obtaining the agreement of the individual will hinder the implementation of such work.

2.In order for our company to conduct marketing research duties for our clients, we allocate IDs (hereinafter Monitor ID) to survey respondents for the purpose of information management, and may provide the IDs, survey respondent attribute information, questionnaire responses and other information.

3.Regardless of (1) noted above, when our company requests survey cooperation of survey respondents (web monitors), there are times when we request the cooperation of other survey companies (hereinafter cooperating survey companies), and there are cases when we provide personal information to cooperating survey companies.

Specifically, we provide web monitor name lists (name, email address, etc.) in encrypted form to prevent leakage, to cooperating survey companies, and we provide personal information for the purpose of checking for duplicates of email addresses etc. on web monitor name lists held by cooperating survey companies. The purpose of this is to avoid sending duplicate emails for the same reason to the same person, and to carry out deduplication acts (hereinafter name identification acts) such as sending survey cooperation request emails for surveys carried out by us to non-duplicate individuals on web monitor lists held by cooperating survey companies.
When carrying out name identification acts, non-duplicate email addresses on our web monitor name lists will not be newly added to the web monitor name lists of cooperating survey companies, however, in the case that you want us to stop providing information to cooperating survey companies, please contact us at the email address below and we will take immediate measures to suspend such provision.

Contact:ASMARQ Co., Ltd. Inquiries and complaints desk: privacy@asmarq.co.jp

4.Regardless of (1) noted above, our company conducts offline survey recruiting services, and provides the personal information (name, contact details, etc.) of survey respondents necessary for the operation of the survey to the client who is organizing the survey. In such cases, we enter into a contract with the applicable client regarding the protection of personal information, and make it an obligation for the applicable client to conduct proper safety management measures regarding personal information.

5.Within the scope of the purpose of use, there are cases when we outsource the handling of personal information to third parties. In such cases, we enter into a contract with the third party regarding the protection of personal information, and make it an obligation for the third party to conduct proper safety management measures regarding personal information.

Person responsible for personal information protection management and inquiries and complaints desk (in Japan)

1.Person responsible for personal information protection management

  1. Manager: Masakazu Naito, Personal Information Protection Manager
    Affiliated department: Quality Control Group, President’s Office
    Contact: naito@asmarq.co.jp

2.Inquiries and complaints desk

  1. Inquiries and complaints desk, ASMARQ Co., Ltd.
    4F Shibuya Property Tower, 1-32-12 Higashi, Shibuya-ku, Tokyo 150-0011
    Tel: 03-5468-5101 Email: privacy@asmarq.co.jp
    Please note that we cannot respond to requests made through visitations to our office.

3.Authorized personal information protection organization with which we are affiliated and contact for complaints

  1. JIPDEC (Japan Information Processing and Development Center), Personal Information Protection Complaints and Consultation Office
    Tel: 0120-700-779

<For people residing overseas>

Marketing research

1.Governing laws and regulations, industry standards

  1. a.Laws of each country on individual data protection, including Japan’s Personal Information Protection Law.
    Our company has obtained certification of the Privacy Mark system which shows compliance with Japan’s Personal Information Protection Law. (Registration No. 12390094)
    When conducting marketing research overseas, our company observes the individual data protection laws of the applicable countries. This includes the EU’s GDPR (General Data Protection Regulation) which is applied in the EEA area, and has mutual sufficiency with Japan’s Personal Information Protection Law.
  2. b. ICC/ESOMAR International Code, JMRA Marketing Research Code of Conduct
    Our company is a member of the Japan Marketing Research Association (JMRA), and is committed to observing the Marketing Research Code of Conduct which stipulates survey respondents’ privacy protection. This code of conduct conforms to the code of conduct of ESOMAR (ESOMAR Code), which is an international organization in the market, opinion and social research industry.
  3. c.Marketing, opinion and social research international quality management standard ISO 20252 (JIS Y 20252)
    Our company has acquired ISO 20252 (JIS Y 20252): 2019 third party certification (Registration No. JMAQA-R0010), and observes the quality control (including personal data protection) standards which have been established globally.

2.Handling of personal data in overseas survey projects

  1. a.As a rule, our company does not handle personal data.
    When our company is contracted for, or operates overseas survey projects, as a rule, we do not collect (acquire), use or provide personal data.
    Regarding the handling of personal data, we ask the contractor (local survey organization, etc.) in the survey country to handle and process it in accordance with the applicable country’s laws, and we only receive data which is processed and dealt with statistically, such as demographic attribute information. As such, we do not provide personal data to clients.
  2. b.Self-management rule in the case of exceptional personal data acquisition and use
    As an exception to (a) above, for example, in the case when an online survey of people living overseas is conducted on our server in Japan, in order to check for the prevention of duplicate answers, we may collect (acquire) and use the IP address of the device the respondent used for the survey, and cookies. However, when the purpose of use has been satisfied, (as a rule we keep the data for one year from collection), we will destroy (delete) the data in accordance with our destruction rules.
    In such cases, we will tell the survey respondents before the survey about the purpose of use and the destruction time period through the contractor in the country of the survey, and obtain prior agreement.

Commercial activity business deals (overseas)

In cases when we receive inquiries from clients including overseas customers and related companies regarding our services, and when clients participate in seminars or campaigns organized or sponsored by our company, personal data we receive from clients through the exchange of business cards, etc. will be used for the following established purposes:

  1. 1.Negotiations, contact, consultation, consideration, orders, settlement and response related to business deals
  2. 2.Transfer of services, etc. based on business deals
  3. 3.Information provision, collection and communication related to our company’s services, etc.

Specifically, we may use data such as the following:
Information provided to us by clients, including name, telephone number (including cell phone and fax), email address, company name, organization name, department name, position, location of work, country or region of residence, and other information related to contact details.

Person responsible for personal information protection management and inquiries desk (overseas manager)

1.Person responsible for personal data protection management (overseas manager)

  1. Manager: Miaki Toyoizumi Personal Data Protection Manager
    Affiliated department: Sale Department Global Team
    Contact:toyoizumi@asmarq.co.jp

2.Inquiries desk

  1. Overseas inquiries desk, ASMARQ Co., Ltd.
    4F Shibuya Property Tower, 1-32-12 Higashi, Shibuya-ku, Tokyo 150-0011
    TEL:03-5468-5101 E-mail: privacy@asmarq.co.jp

End