Survey Panel Members

Number of Panelists: 1,000,000 Members All Over Japan

ASMARQ has built the nation’s largest-scale panel network consisting of more than 17 million affiliated panel members along with ASMARQ’s panel organization "D style web".
Its feature is the usability for interviewing research, CLT, and survey recruiting such as recruitment of examinees, with our strength of outstanding experiences in the field of panel recruiting, which is available for any occasion including large-scale surveys and research on niche targets that are difficult to be attained.

ASMARQ’s Survey Panels

ASMARQ Has Over 1,000K Panel Members
ASMARQ’s survey panel was originally formed as a local online community in 1998. The panel members were collected for the regional development, Maintaining the mentality of “dedicate their thoughts to be reflected on the lives of people”. The panel members have been increasing by word of mouth, which allows us to have over 1,000K high-quality members nationwide. As another characteristic of ours panels, the cooperation rate stays high since our survey panel project started for participatory-based qualitative research.
Now we are constantly recruiting panel members through over 500 kinds of genres of media all over Japan. Our panels consist of members with well-balanced attributes regarding gender and generation, and those in their 30s to 40s play a central role in panels as a volume zone.
ASMARQ Affiliates with Over 17 Million Panel Members
ASMARQ is partnered with affiliated panel members of over 20 companies in Japan, which enables us to have over 17 million panel members.
With our largest share in the participant recruitment field, our panelists can support other companies when they are short of participants. By communicating smoothly with other companies’ research participants, details can be flexibly adjusted such as increase or decrease the number of affiliated participants on the survey day.
Based on our experiences so far, we will offer our affiliated participants in accordance with a research theme.

Basic Information of Panels

Basic Information of ASMARQ’s Survey Panel, D style web

Age Age
Gender Gender
Civil Status Civil Status
Residence Status Residence Status

Residence Area

Residence Area Residence Area


Occupations Occupations

Attribute Information

Other Registered Data of ASMARQ’s Survey Panel, D style web

List of Registered Data

  • Business Type
  • Occupations
  • Job Position
  • Smoking Habit
  • Drinking Habit (By Type of Alcohol)
  • Family Living Together
  • Whether Living with a Child/Children or Not (Number of Children)
  • Age of a Child/Children Living Together
  • Mobile Carrier
  • Whether Driving a Car or Not and Frequency
  • Whether Owning a Private Car or Not
  • Type of Private Car
  • Annual Household Income
  • Whether Having a Chronic Disease or Not (By Type of Disease)*
  • Whether a Family Member Has a Chronic Disease or Not (By Type of Disease)*
  • Pets (Dogs/Cats/Others)
  • Life Insurance (Signed by Participant)
  • Medical Insurance (Signed by Participant)
  • Caregiving Status
  • Types of Credit Cards
  • Diseases of the Digestive System
  • Diseases of the Liver/Gallbladder/Pancreas
  • Diseases of the Kidney
  • Diseases of the Endocrine/Metabolic System
  • Diseases of the Blood/Glands
  • Diseases of the Circulatory System
  • Diseases of the Respiratory System
  • Tumors
  • Gynecological/Obstetrics Diseases
  • Diseases of the Urinary System
  • Orthopedic Diseases/Problems
  • Neurological Disorders
  • Mental Disorders
  • Allergic Disorders
  • Dermatological Disorders
  • Ophthalmological Diseases/Problems
  • Other Diseases and Disorders

* Disease/Disorder List

Special Panels

ASMARQ’s special panels are databases created based on respondents’ answers collected beforehand according to the particular themes along with the basic attribute information such as gender and age. With those databases, questionnaire forms are sent to the well-targeted respondents, which makes it possible to conduct surveys quickly with low-cost screening. Here is the list of ASMARQ’s special panels.

*Information of respondents’ answers is regularly updated.

List of Special Panels

  • Scale of Workplace
  • Annual Personal Income
  • Railway Lines That Participant Usually Uses (Only in Tokyo, Saitama, Chiba, and Kanagawa)
  • Type of Mobile Phone
  • Newspaper That Participant Usually Reads
  • Gambling Habit
  • Cigarette Brand That Participant Usually Buys
  • Bank That Holds Participant’s account
  • Total Amount of Assets
  • Types of Assets

ASMARQ’s Quality Control Process

ASMARQ has a big share in the field of participant recruitment for qualitative research (CLT) in the online research industry.
In CLT research, participants need to visit the venue, which makes it critical to guarantee the quality of participants. To keep improving the quality, we constantly examine the answers carefully with a sharp point of view under the control of specialists who have expertise in both quantitative and qualitative research.

Specifically, ASMARQ improves the user interface of a survey, confirms the requirements by making phone calls to participants in advance, limit the questionnaire delivery against dishonest respondents, and filters out participants who have given extremely inconsistent or inappropriate answers. Also, by connecting the present data with the survey answer data in the past, we are always trying our best to improve continuously to obtain participants who give fresh and accurate answers, to avoid the same participants from taking part in fixed-point surveys.


Consideration for
the Contents of Survey Forms

Our experienced researchers will make sure to create contents of the survey considering the burden to respondents in answering questions. To prevent respondents from misunderstandings as well as to produce clean output, we will suggest the best number and the right style of questions with consideration as much as possible.

Inspection of
Inadequate Answers

ASMARQ carefully inspects data for inconsistent and inadequate answers with our original macro system and the naked eyes of our well-experienced staff. Also, we strictly verify if the applicants are suitable as a participant when qualitative research is conducted, by making phone calls to every applicant before the survey.
These services are included in our basic services.

Compiled Data of
Survey Participation History

ASMARQ guarantees the quality by managing the survey participation history on our database on every survey occasion so that the same participants would not take surveys excessively. This effort automatically enables us to avoid duplication of participants and recruitment of respondents with poor attitude both of which usually happen to qualitative research.