Panel Profiles

Research Panel volume : 827,492 nationwide (as of Apr. 1, 2017)

Panel demographics

Panel gender mix

Panel gender mix

Male 392,501
Female 434,991


Panel age distribution

Panel age distribution

Teen 24,533
20’s 158,484
30’s 267,853
40’s 214,757
50’s 105,711
60’s + 56,154


Panel marital status

Panel marital status

Singles 473,439
Married 354,053


Panel residence regional distribution

Panel residence regional distribution

Hokkaido 35,904
Tohoku 39,839
Kanto 371,727
Hokuriku 4 regions 25,903
Chubu 94,049
Kansai 139,611
Chugoku 35,843
Shikoku 17,633
Kyushu 60,130
Okinawa 6,853


Panel occupation

Panel occupation

Executive 20,043
Employed 301,091
Public Sector 19,946
Self-employed/ Freelance 55,990
Homemaker 125,572
Part-time 95,254
Students 120,476
Unemployed 55,245
Others 33,875


Panel Demographics Details

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Total Male Male Total Female Female Total
Teens 20’s 30’s 40’s 50’s 60’s+ Teens 20’s 30’s 40’s 50’s 60’s+
827,492 12,177 77,030 119,651 92,092 54,338 37,213 392,501 12,356 81,454 148,202 122,665 51,373 18,941 434,991
Marital status Singles 473,439 12,064 74,802 93,086 44,236 17,686 7,356 249,230 12,236 71,237 83,914 39,436 12,793 4,593 224,209
Married 354,053 113 2,228 26,565 47,856 36,652 29,857 143,271 120 10,217 64,288 83,229 38,580 14,348 210,782
Region Hokkaido 35,904 520 3,400 4,809 4,884 2,565 1,679 17,857 493 3,223 5,494 5,461 2,582 794 18,047
Tohoku 39,839 776 4,082 5,997 4,660 2,780 1,808 20,103 748 4,014 6,503 5,410 2,343 718 19,736
Kanto 371,727 4,330 32,953 55,932 39,016 22,800 15,561 170,592 4,843 37,626 71,078 56,235 22,889 8,464 201,135
Hokuriku 4 regions 25,903 663 2,961 4,095 3,249 1,689 1,171 13,828 596 2,439 3,871 3,360 1,343 466 12,075
Chubu 94,049 1,802 9,165 12,321 10,874 6,996 4,369 45,527 1,698 8,939 16,586 13,772 5,619 1,908 48,522
Kansai 139,611 2,014 12,683 18,986 15,674 9,662 7,103 66,122 1,939 12,931 24,121 21,226 9,344 3,928 73,489
Chugoku 35,843 690 3,657 4,930 4,108 2,424 1,783 17,592 661 3,552 5,803 5,210 2,224 801 18,251
Shikoku 17,633 280 1,681 2,656 2,141 1,202 827 8,787 285 1,638 2,881 2,547 1,088 407 8,846
Kyushu 60,130 966 5,841 8,937 6,660 3,822 2,742 28,968 925 6,310 10,519 8,451 3,593 1,364 31,162
Okinawa 6,853 136 607 988 826 398 170 3,125 168 782 1,346 993 348 91 3,728
Home ownership Own house 316,010 5,178 27,097 37,425 36,970 26,119 21,604 154,393 5,323 27,540 47,349 46,314 24,307 10,784 161,617
Own house (condominium) 94,943 1,079 6,222 9,991 10,599 8,372 5,700 41,963 1,176 7,363 14,196 17,392 9,446 3,407 52,980
Rented house 50,739 511 4,091 9,840 5,618 2,672 1,541 24,273 609 3,482 10,524 8,402 2,692 757 26,466
Rented condominium 257,685 1,603 21,031 44,426 29,084 12,556 5,844 114,544 1,884 27,469 59,776 40,125 11,129 2,758 143,141
Company owned/ Dormitory 30,112 158 4,280 6,529 3,229 1,489 446 16,131 179 3,371 5,897 3,448 923 163 13,981
Others 78,003 3,648 14,309 11,440 6,592 3,130 2,078 41,197 3,185 12,229 10,460 6,984 2,876 1,072 36,806
Occupation Executive 20,043 12 1,567 4,754 3,783 2,920 2,171 15,207 0 909 2,106 1,034 515 272 4,836
Employed 301,091 49 13,629 70,549 60,849 31,396 10,142 186,614 48 15,040 54,806 33,122 9,793 1,668 114,477
Public Sector 19,946 8 1,257 4,461 3,852 3,234 1,187 13,999 3 978 2,562 1,567 652 185 5,947
Self-employed/ Freelance 55,990 15 1,799 8,002 10,673 9,671 7,316 37,476 6 1,222 5,310 6,777 3,699 1,500 18,514
Homemaker 125,572 8 160 338 196 76 39 817 53 7,475 40,760 47,700 19,343 9,424 124,755
Part-time 95,254 69 5,832 8,614 3,745 1,716 2,233 22,209 191 10,640 22,104 23,318 13,289 3,503 73,045
Students 120,476 11,653 44,853 7,852 263 39 38 64,698 11,810 38,104 5,524 272 57 11 55,778
Unemployed 55,245 276 5,896 8,174 4,634 3,105 12,371 34,456 189 5,111 7,269 4,508 1,994 1,718 20,789
Others 33,875 87 2,037 6,907 4,097 2,181 1,716 17,025 56 1,975 7,761 4,367 2,031 660 16,850
Household Income (annual, million yen) < 1 38,275 964 10,042 6,045 2,321 1,244 870 21,486 602 7,794 4,806 2,280 876 431 16,789
1 – 2 39,309 175 3,550 7,779 3,704 1,841 1,906 18,955 214 4,285 7,912 5,070 1,861 1,012 20,354
2 – 3 73,024 197 5,050 11,597 7,026 3,539 4,005 31,414 259 7,004 18,559 10,576 3,439 1,773 41,610
3 - 4 94,989 247 5,348 18,447 11,576 4,860 5,172 45,650 204 5,924 21,447 15,484 4,217 2,063 49,339
4 - 5 83,032 197 3,631 14,345 12,553 5,579 4,387 40,692 149 4,290 17,135 14,368 4,507 1,891 42,340
5 - 6 68,480 157 2,916 9,831 11,109 5,680 3,250 32,943 155 3,054 13,049 13,609 4,185 1,485 35,537
6 - 7 48,133 113 2,197 6,533 7,999 4,714 2,218 23,774 122 2,211 8,124 9,163 3,701 1,038 24,359
7 - 8 40,114 119 1,937 6,021 6,249 4,585 2,087 20,998 98 1,917 5,864 6,697 3,523 1,017 19,116
8 - 9 27,492 83 1,437 3,721 4,301 3,253 1,419 14,214 91 1,449 4,384 3,980 2,632 742 13,278
9 -10 26,396 115 1,508 3,597 3,694 3,184 1,666 13,764 95 1,598 4,165 3,503 2,506 765 12,632
10 - 11 17,727 115 1,385 2,978 2,408 1,917 856 9,659 102 1,250 2,746 2,029 1,514 427 8,068
11 - 12 9,996 46 571 1,507 1,331 1,187 605 5,247 41 672 1,687 1,102 941 306 4,749
12 - 13 7,246 27 484 1,161 875 848 398 3,793 27 595 1,265 733 653 180 3,453
13 - 14 4,226 18 257 824 498 488 199 2,284 15 373 754 359 355 86 1,942
14 - 15 5,850 14 308 1,230 673 614 424 3,263 12 404 981 534 446 210 2,587
15 - 20 7,985 22 523 1,429 973 908 530 4,385 23 588 1,184 794 722 289 3,600
20 -25 2,658 11 153 701 311 240 152 1,568 15 166 455 208 169 77 1,090
25 - 30 1,344 7 76 472 190 66 50 861 4 59 242 91 62 25 483
> 30 2,379 41 330 586 235 167 99 1,458 20 244 363 147 95 52 921
Unknown 228,837 9,509 35,327 20,847 14,066 9,424 6,920 96,093 10,108 37,577 33,080 31,938 14,969 5,072 132,744


Panel registration details

Next to name and e-mail address, we require following profiles to be registered

※These are basic profiles to be matched, which are not included in the questionnaire.


  • Birthday, year
  • Gender
  • Marital status
  • Occupation
  • Address
  • Education level
  • Consumption of alcohol
  • Smoking habit
  • Spouse birthday, year
  • Occupation of spouse
  • Number of children
  • Birthday, year of child(ren)
  • Mobile phone network provider
  • Driver’s license ownership
  • Ownership of vehicle
  • Brand name of owned vehicle
  • Types of owned vehicle
  • House ownership
  • Annual household income
  • Annual wage of respondent