市場調査・マーケティングリサーチ会社のアスマーク

The Strengths of ASMARQ’s Qualitative Research

ASMARQ is especially skilled at qualitative research compared to other Japanese online research companies. Unlike other companies that have increased the number of respondents through online surveys, ASMARQ is one of the rare ones that started out as a recruiting service to recruit respondents for offline research. Respondent recruitment is indispensable in qualitative research. Even today, we have many qualitative research projects, not only for manufacturing companies, but also for marketing research companies both domestic and overseas.
With this background, we have established close relationships with other marketing research companies. We are also able to provide arrangements choosing from a wide range of moderators, transcribers, and interview rooms for qualitative research.

Three strengths of ASMARQ's qualitative research

From partial to total support

ASMARQ is able to do recruitment-only as well as projects which require full-support such as screener creation, arranging moderators, transcribers and the interview room, FW management, reporting etc. We can respond to any requests when it’s necessary. In Japanese online research companies, many companies do not respond to partial requests mentioned above. However, we try to be flexible and are able to respond to a wide range of requests according to your wishes.
There are many researchers in our company, so of course we are also able to provide total support from research proposals to reporting.

Able to handle a wide range of qualitative researches from offline to online.

We provide support not only for offline focus group interviews and in-depth Interviews conducted, but also we are also able to handle online qualitative researches.
For online qualitative research that is difficult to conduct without a specialized system, we have a wide range of qualitative research options such as an online interviews, MROC (Marketing Research Online Community) and diary researches etc. Regardless of offline or online researches, please feel free contact us first.

Strength of network and the quality of project management

Moderators, Interview rooms and recruiting respondents, these three points are extremely important for qualitative research.
A strong network and project management skills are essential for enhancing the quality of these three points. We make full use of our extensive network capabilities to manage in accordance with the research themes and projects.

1. Assigning the best moderator for each project from an abundant network

The output you get from an interview is highly dependent on the quality of the moderator. Each moderator is specialized in their own fields such as childcare, business, fashion, pets, IT and nursing care.
Our company purposely chose not to have any in-house moderators and we assign moderators most fit for the research. We arrange the moderators from outside experts, taking into consideration the fields that moderators are specialized in.

2. Arrangement of interview rooms suitable for the theme

Another important factor is choosing an appropriate interview room based on the theme of research and respondents' demographics.It affects the survey data. However, we don't know if the venue which we want to use will be available or not at that time. We arrange an interview room not only based on the facilities and location, but also take into consideration the room's lighting and smell.
ASAMRQ has their own interview room. For more details, this way, please.

3.Variety of recruiting methods.

Monitor recruitment is necessary for qualitative research. In general.Online research companies select the respondents that match the criteria from their own panels, but in our company, we can select those who match the criteria from multiple partner panels as well as our own panel. In addition, we can also recruit offline without using any online panels.
Because of the many powerful recruitment methods we have, we conduct more than 3,000 recruitment projects per year.