Not only do we provide recruitment services, we also provide support in various research methods like online research, group interviews, venue surveys and home-use tests.
Qualitative research is used to gain detailed information and opinions related to the awareness and behavior of the target respondents in words. The main output of this method are speeches and opinions in words and is therefore suitable for the following purposes:Structure personas / Fix a conceptual idea / Hypothesize / Observing the process to perform tasks / Probing quantitative research, etc.
Quantitative research is used to gain information regarding the awareness and behavior of the target respondent as numerical data to analyze it statistically. The output of this method are numbers and data and is therefore suitable for the following purposes：Understanding the actual situation of the market / Understanding the whole picture of use, purchase and U&A / Understanding the position in the market / Understanding the possibilities of a concept / Testing hypotheses / Testing effectiveness, etc.