Interview about household items purchase decision

In understanding the path from product awareness to purchase, we have found cases where recommendations from others, such as spouses or acquaintances, have led to the purchase or introduction of products and services.

Therefore, in order to capture the actual situation of "spouses or other individuals making the purchase decision", we conducted interviews from the spouse's point of view, focusing on households that bought a car at the request of the spouse.

We hope that this research will inspire various product development processes, such as creating customer journey maps. This study was conducted with special permission from the Asmarq monitor.

Carefully selected high-quality panelists who deliver trustworthy data

• Investigate the reasons why they made a purchase based on the recommendation of another person, such as a spouse.
• Understand the path from awareness to purchase and create a customer journey.
• Explore the actual usage of a car after purchase.