By focusing on the 'behavior' of various consumers and conducting behavioral observations, the "ethnographic study" aim to uncover hidden needs and generate hypotheses from real-life behaviors.
This time, we virtually dive into the actual kitchens of our research participants to explore the "inside of their refrigerators". We look closely at what's in the fridge and how it's used, learning about everyday shopping and cooking habits. Through interviews, we gather insights. This information can guide product development and improvements for businesses in the 'food' and 'home appliances' sectors.
*This study was conducted with special permission from the Asmarq monitors.