Ethnographic research can be used to identify potential needs and extract hypotheses by paying attention to the behavior of consumers,and observing their actual situations. In this study, we will focus on the private cars owned by survey participants and observe how they spend their time in the car, how they feel, and how they use their favorite car accessories on a daily basis. The camera will capture these observations.
We hope that this research will inspire product development for a wide range of companies in the automotive industry. This study was conducted with special permission from the Asmarq monitor.