On Twitter, contributors to the "daily life/chat" category were more satisfied with their lives, while "hobby" contributors were less satisfied.
＜ TOPICS ＞
- More than 60% of users log into Twitter at least once a week and do not post texts.
- More than 40% of users said “hobbies and other things I like” was the most popular topic for posting on Twitter.
- Those who post in the “daily life/chat” category were more satisfied with their lives, while “hobby” category posters were less satisfied.
Survey outline
| Research name | Survey on Twitter Use |
|---|---|
| Target criteria | [Gender] Male / Female [Age] 20-49 [Area] All Japan [Other details] Log in to Twitter at least once a week. The primary use of Twitter is to post text. *Excluding those separated or widowed. |
| Subjects | [Screening] ・Annual household income ・Frequency of Twitter usage ・Usage of Twitter [Main survey] ・Trends of topics to post ・Personality factors ・Satisfaction with daily life |
| Sample size | 480 samples |
| Quota | Equally by age and marital status |
| Research period | December 17 (Friday) to December 21 (Tuesday), 2021 |
| Research method | Web survey |
| Research institution | ASMARQ Corporation |
Frequency of Twitter usage
- Question
-
- SC3. Please tell us how you use Twitter normally. (Please choose only one)
What percentage of people log in or post a text to Twitter at least once a week?
More than 60% of users log into Twitter at least once a week and do not post texts.
This is followed by "gathering information and browsing," "posting texts," and "retweeting and liking tweets," respectively.
Trends of topics to post
- Question
-
- Q1. Please tell us about the topics you usually post on Twitter. (Please choose only one)
What are the most common topics posted on Twitter?
More than 40% of the users said "hobbies and other things I like" was the most popular topic for posting on Twitter. This is followed by "daily events, feelings, etc." with over 30%; these two categories are likely to account for the majority of posts.
Personality factors
- Question
-
- Q2. Please tell us which fits your daily lifestyle. (Please choose only one)
Personality classification based on the Big Five theory of psychology.
Based on the results of Q1, we classified Twitter posting tendencies into clusters.
We surveyed the tendencies based on the Big Five theory of psychology to see what kind of personality each cluster has.
Note: Because the sample sizes were small for categories other than ""Daily life and chatting"" and ""Hobbies,"" data for those are provided as reference only.
Satisfaction with daily life
- Question
-
- Q3. Please select which item describes your current life. (Please choose only one)
What is the level of satisfaction with daily life by the content of each post?
Those who post in the "daily life/chat" category were more satisfied with their lives, while "hobby" category posters were less satisfied.
Citing the research results
- ・The copyrights of this report belongs to ASMARQ.
- ・This report or any portion thereof may not be reproduced, quoted or used in any manner whatsoever without ASMARQ's explicit prior consent.
- ・Please notify ASMARQ when citing any of the copyrighted works.
- ・Any total or partial reproduction or representation of ASMARQ's published research material is strictly forbidden.
- ・Please inquire with us beforehand, when considering using ASMARQ's research material to advertise or promote one's product.
- ・ASMARQ can't be held reponsible for any direct or indirect harm or damage, including loss of profit, clientele or data or any other loss of intangible goods, loss of earnings or any other loss or harm which may result from use of ASMARQ's material
Contact: info@asmarq.co.jp
I would like to receive research data
It is possible to request for survey data, in case the requester couln't find the data one was
looking for. We are able to conduct research according to the requested criteria and questions.
What purposes do people use Twitter for? There are a wide variety of purposes, such as gathering information, winning prizes, communicating with others, etc. Depending on the purpose, the frequency of posting, liking tweets, and retweeting may also change. In this survey we targeted those who use Twitter to post texts. We categorized users into eight clusters based on the tendencies of their posting content, and analyzed the personalities in each cluster using the Big Five theory of psychology.