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Online interview
recordings

Qualitative interview videos
available for free！

In this content, you can access for free all interview videos conducted with our in-house monitors in Japan that can help you extract consumer insights and build hypotheses, all with English subtitles.

Recommended for...

  • Those who want to explore Japanese values and insights
  • Those who are considering observational research
  • Those who want to confirm whether their products are accepted by Japanese consumers

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Research on Generation Z’s Drift Away from TV – University Women Edition

Recommended for people like this

  • Want to understand Generation Z's methods of information gathering and their interests.
  • Seek hints for appealing to the younger generation through videos.
  • Are considering content development targeted at the younger audience.
Watch

Ethnographic Study on Refrigerators (Behavioral Observation)

Recommended for people like this

  • Wish to discern marketing channels and seek sales tips for their own products.
  • Want to observe storage conditions for food and seasonings to discover business opportunities for their products.
  • Desire insights into the usability of home appliances to generate hypotheses for their own products.
Watch

Exploring the Characteristics of Home Appliances That Sell in Japan

Recommended for people like this

  • Want to understand the key points that drive latent needs from a user perspective.
  • Are looking to explore hypotheses for differentiation from competitors and their company's unique advantages.
  • Wish to gain a comprehensive view of the market, including international markets.
Watch

Ethnology of driving space

Recommended for people like this

  • Observe driving spaces and explore business opportunities for their company's products.
  • Understand the usability of cars and car accessories.
  • Observe consumers' driving situations to identify potential needs.
Watch