I want to conduct a survey where people try out unreleased video games and provide feedback.
I want to target male students from junior, high school, and college. Is it possible to recruit them?

Related words :
Quantitative-survey, Central-Location-test, monitor-recruiting, students-recruiting, child-recruiting

Answer

It is possible to recruit them. However, for junior students, we cannot ask them to participate in the survey without the consent or presence of their parents.

When requesting participation, we first obtain parental consent and then approach the children.
※ According to the regulations of the “”Japan Marketing Research Association,”” of which our company is a member:
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Consent from a parent or responsible adult is required when a child is the target audience.
A child refers to those in junior high school or younger (compulsory education).
In the case of elementary and junior high school students, parental consent is required, making street recruitment methods such as CLT or street surveys generally impossible.
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This is stipulated.

When recruiting junior students, we send surveys to the parents’ generation who are likely to have junior high school children among the monitors, and we have the junior students themselves respond.

Although the number of high school and college students as monitors is relatively small, there are many very cooperative monitors, so the attendance rate is high. Also, if recruitment is difficult (if there is a possibility that the number of participants will not be sufficient), we also handle friend referrals, so please inquire once.

Game-related surveys vary considerably in appearance depending on factors such as ownership of gaming consoles (home or portable) and favorite genres (RPGs, shooting games, action/fighting games, sports games, puzzle/drop games).

We have conducted numerous game-related surveys in the past, so we will refer to past data to investigate the approximate incidence rate.
(*We cannot provide details of past data, but we can investigate how many people participated.)

Please feel free to contact us if you have any questions.

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